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What to look for when purchasing chicken:

1. Compare the thickness of the meat in proportion to the bone.  If, for example, the breast looks scrawny, you're paying a lot for bone rather than meat.
2. Read the labels to verify the product inside. Many different parts and combinations are available, and some look surprisingly alike.  By law the label needs to accurately reflect the contents.
3. Notice the expiry date, where applicable. Most stores are scrupulous about removing chicken before the expiry date, but sometimes it could be overlooked.
4. Make sure there are no traces of feathers or hairs.  These can look really unattractive when the bird is cooked.
5. Ensure the chicken is stored correctly on the chilling shelf and not outside the core cooling area.
6. Look at the ends of the bones and verify whether they are pink or turning grey. Generally, the more pink the bone ends are, the fresher the chicken.