Sovereign Foods is passionately committed to the upliftment of South African society by ensuring opportunities for all people from every cultural group and community. Out of a desire to plough back into the community, Sovereign Foods launched its Hope Alive initiative at the end of 2009. The programme ensures that Sovereign Foods’ staff are actively involved in visiting and assisting each of the charities the Company supports. The Hope Alive initiative has provided staff with the opportunity to help the community by building self-sustaining vegetable gardens, handing out soup packs at day-care centres and soup kitchens as well as much needed repairs and maintenance where necessary.
Sovereign Foods currently supports the following organisations:
- Isithembiso Babies Home, a transition care facility for abandoned and abused babies:
Sovereign Foods is currently the babies home’s biggest financial supporter with a monthly cash donation of R15 000. The haven homes a number of babies all younger than the age of four. The home has helped place close to 40 babies in either permanent or foster homes over the last three years.
- Ilitha Day Care Centre, a township-based care centre for young children of working parents:
Sovereign currently donates a sum of R5 000 on a monthly cash basis to Ilitha Day Care Centre to cover the costs of their house mother’s salary. The home has over 78 young toddlers who attend the crèche on a daily basis, requiring a staple meal, sometimes the only one they are able to have that day. The children are taught basic learning and discipline techniques such as hygiene and social values.
- The Gogo Trust, a trust that provides aid to Aids-affected members of the community. The trust provides shelter, care and schooling for Aids-orphaned children in its preschool as well as additional support to widows affected by the virus:
Sovereign Foods currently supports the Gogo Trust with a R10 000 cash donation on a monthly basis as well as supporting their permanent care-giver with a monthly salary of R5 300. The preschool is operated on Christian principles and provides love and support for the children of this impoverished community.
- Jesus is Lord Ministries, a ministry based in the northern areas of Port Elizabeth and focused on providing both food and life skills training to the region:
Sovereign provides almost R25 000 a month to this charity in the form of a monthly cash donation of R10 000 and a donation of soup pack products to the value of R15 000. Sovereign Foods also recently donated a second-hand container to the shelter to store food that is donated.
- Miracle Meals, a food-feeding scheme which ensures assistance to those less fortunate via weekly product donations:
Miracle Meals is a food-feeding scheme which ensures assistance to those less fortunate via weekly product donations. Sovereign Foods makes a monthly donation of 200 cases of Country Range soup pack to this organisation to be handed out to as many soup kitchens and crèches in the local community as possible.
- The Healthy Mom and Baby Clinic, a baby’s clinic in Jeffrey’s Bay which assists with the need of the local community for basic hygiene and health care for new mothers and babies:
The Healthy Mom and Baby Clinic was established out of a need for specialised midwife services for pre- and post-natal mothers within the Kouga area. Sovereign Foods has offered financial support to the clinic by paying the monthly salary of R3 500 for the Assistant nurse to the organisation.
- Sponsorship donations
Sovereign also donates chicken products on a regular basis to various other worthy causes.
Sovereign Foods recognises the great need for social upliftment and continues to look for and identify suitable development opportunities in the region in an attempt to help improve the lives of the local citizens.