Sovereign Foods is a fully integrated poultry business operating in South Africa. The company has positioned itself as a low-cost producer in what is generally seen as a commodities market. Through various brands it provides quality, affordable poultry products to the lower income groups as well as specified products to the food services industry. The fact sheet below contains an overview of the business. 

Strategic Objectives
•  A people-orientated culture focused on
   competency and empowerment.
•  A customer-driven operation focused
   on consumer-friendly brands.
• The lowest cost producer

Sovereign Foods Fast Facts

1.  Started in 1948 as Rocklands Poultry.
2.  Listed on JSE in 1995 as Sovereign Food Investments Ltd.
3.  Fully-integrated & self-owned business. (incl. breeder operation, broiler operation, 
     feedmill, hatchery, sales&marketing unit).
4.  Third largest producer of frozen poultry in SA (800 000 birds/week).
5.  Largest independent agricultural business in the Eastern Cape.
6.  Currently employees approx. 1800 people.
7.  Main target market consists of LSM 1-7, 85% of SA population (approx. 4mil people).
8.  Products are sold under 3 retail brands including, Rocklands, Country Range, Famers Lane and 1 food services brand known as Cater Range.
9   Distribute to all areas within South Africa.
10.  Boasts some of the most advanced farming & processing assets in the world.
11.  Voted as one of SA's Top20 companies in 2007 by Financial Mail.